Ad content should be relevant to APP's family audience.
Ads should be in appropriate taste for all members of the family, including young children. Many APP households run APP on shared PCs that sit in common areas of the home, such as the kitchen or living room.
Ad production values should be of a high level, consistent with those of the APP product.
Ads may not compromise the APP user experience. APP will decline or pull ads that might interfere with regular product use.
Ad content must not resemble elements of the APP user interface. An ad may not include user interface elements mimicking APP's interface style (such as a Print button that could be confused with APP's own Print button).
APP declines advertisements that are misleading, inaccurate, or fraudulent.
APP's Advertiser Guidelines have been compiled in order to promote a fair and effective marketplace and to provide a positive user experience, which we believe will help you ensure the effectiveness of your campaigns. Failure to comply with the guidelines listed below could result in suspension from advertising on APP.
Standard formats must include click-through URL. Requires a 2-business-day lead time.
Third-party tags are accepted in HREF or IMG tags. Requires a 2-business-day lead time.
Flash must be 6.0 or higher and include getURL(clickTag, "_blank"). Requires a 5-business-day lead time.
Audio must be user initiated.
Ads may not display outside the bounds of the ad rectangle unless the user rolls over or clicks on the ad.
Ads that expand on rollover must:
Close automatically when the user moves the mouse away. (For example, ads created with PointRoll's FatBoy technology are generally acceptable; other forms of PointRoll advertising are not.)
Display a prominent Close button that is clearly visible against the backgrounds where ads will run and expand.
Not interfere with key elements of the UI, including menus, navigation elements, and controls. Ads may not open a new window unless the user clicks on the ad.
Animated ads should limit motion to slow to medium speeds. Ads may loop a maximum of three times, with a loop no more than 15 seconds in length. Ads may not contain rapid movement, rapid flashing, or rapid color cycling.
Editorial and Ad Format Policies
The following guidelines will help you create effective ads. To run your ads on the APP network, you must adhere to these guidelines:
Your ad must directly relate to your products and/or services
Unauthorized use of trademarks is strictly prohibited
Text in ALL CAPS is not allowed (except in acronyms, like NASA or APR)
Use correct grammar and spelling
Do not use excessive punctuation
Keep Display URL short and easily recognizable, like "www.yoursite.com"
Do not use offensive or otherwise inappropriate language
Please note that we cannot accept the following:
Advertising promoting any Adware and/or Spyware.
Gambling and/or sports betting advertising. This includes sites that link to other pay-for-play gaming sites.
Advertising for stocks, stock picks, stock-related information, etc. must conform to the following: The ad cannot tout any particular stock, and the site must contain a clearly visible disclaimer.
Multilevel marketing plans which offer commissions for recruiting new distributors.
Advertising for "Work-at-home" opportunities where:
A valid street address (not a P.O box) and a valid U.S. telephone number are not provided on the site.
The site contains testimonials as to the amounts that could be earned without any statements or disclaimers, in close proximity and in easy-to-read typeface, that these results are not typical or may vary.
It is not clear what is the exact nature of the opportunity.
Advertisers are encouraged to familiarize themselves with the Federal Trade Commission's guidelines for internet advertisers at http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.shtm
Please note that we have the right to reject advertisements if we deem them inappropriate for their audience.